I recently received an invitation for Google Analytics beta, their free web stats (and more) service so thought I might take it for a spin. All you do is insert a bit of javascript in your page and it begins collecting the info. Once its got enough it presents you with some pretty graphs and all sorts of data about how people find and interact with your site.

Google Analytics

I especially like the Geo Map overlay visualisation – by the looks of it I get hits from mainly Europe, North America and East Asia (surprise surprise). All of this is very nice but of course is mainly aimed at people who run adverts on their sites and want to better target them – i.e. not me! Even though, it’s another service well done by Google and a worthy complement to traditional server stats.

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