I’ll save passing comment on iOS 7 for another day (short version: brave new world) but more than this I wanted to share the beautiful video’s Apple made explaining what design means to them – a mission statement if you like.
“I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation, it’s about bringing order to complexity.” – Jony Ive
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs